visual distinctiveness to evoke emotion
Steven Phipps (The Death of the Autotuned)
Then there is this guy. Steve Phipps started out going to school for music and audio production so he could single handedly put a stop to audotuned music, then napster happened and sort of killed the idea for him (not music, just the idea of making money recording it). Armed with a love of movies and a working knowledge of video he got another degree in video production. One day when Warren was mulling over a project, beating his head against the wall when Jacob recommended Steve to do the audio work.
